Jane Hseu
CategoryGrowing Up Shiseido: Chain Stores, Beauty Magazines, and Whitening Cream
by Jane Hseu
My grandfather founded the Taiwanese branch of Shiseido, the high-end Japanese cosmetics company. The family story, told to me by his daughter, my mother, is that during WWII, while Taiwan was under Japanese colonization, my grandfather went to Japan to work, leaving his young wife to take care of their young daughter and his aged parents in the hardships of the Taiwanese countryside. For my grandmother, my mother said, life was bitter. After working at Shiseido in Japan, my grandfather founded Shiseido in Taiwan, Shiseido’s first overseas venture, and became a rich man. There were tens of millions of Taiwanese women to whom he could sell make-up and skin products.
photo credit: Chao-Yan on Upsplash